Four plusone’s projects shortlisted for the SABRE Awards 2026

plusone social impact has been shortlisted for the SABRE Awards 2026 — one of the world’s most prestigious awards in PR and marketing. This year, the agency is represented in four categories.

Public Affairs — “Light of Home”

“Light of Home” was created as part of the Ukraine Delivers campaign, which shifts the global narrative about Ukraine — from destruction to stories of renewal.

The installation, designed as a lamp and planter, is made from debris of destroyed buildings. The plant symbolizes life growing through loss, while the light represents hope even in the darkest times.

At the Ukraine Recovery Conference in Rome (2025), the project became a symbolic diplomatic gesture: the objects were presented to key international partners.

The project was implemented together with UNDP Ukraine and the Ministry for Communities and Territories Development of Ukraine.

Geographic — “Children’s Rights Are Heard in the Family Every Day”

This campaign, developed with UNICEF Ukraine, focuses on explaining children’s rights through everyday family situations.

According to UNICEF, the family is where children first encounter their rights. Research in Ukraine confirms this, with most children identifying family and school as their main sources of this knowledge.

The campaign responds to this by making complex ideas easy to understand and reinforcing the role of parents and close circles in creating a safe and supportive environment for children.

Public Education — “Does This Sound Familiar to You?”

This information campaign on preventing exploitation, created with IOM Ukraine, is based on real-life survivor stories.

According to international organizations, the full-scale war has significantly increased the risks of human trafficking and labor exploitation. These risks often come disguised as “attractive job offers” or “assistance with going abroad.”

The campaign focuses on recognizing such situations and taking the first step to seek help. Its key element is the interactive installation “The Room Where Exploitation Lives” — a mirrored space that appears safe at first, but gradually reveals warning signs people often overlook.

Not-for-Profit Organizations — “Land: the Bearer of Memory”

This project, implemented with UNDP Ukraine and the Ministry of Economy of Ukraine, explores memory through a physical experience of interacting with land shaped by war.

As a result of the full-scale invasion, large areas of Ukraine are contaminated with explosive remnants of war, making the land not only a symbol but also a literal carrier of traumatic experience.

“Land: the Bearer of Memory” rethinks land not just as a resource, but as a witness and a keeper of collective memory — one that speaks about war through human experience, not only facts.

Four nominations at the SABRE Awards 2026 reflect plusone social impact’s consistent work on topics that are shaping a new global conversation about Ukraine — from recovery and human rights to countering exploitation and rethinking memory.