How to engage Ukrainians in preserving cultural heritage: plusone social impact study
Home archives and family histories can be a source of our national heritage – those small pieces together form our culture and identity. But where to start and how to preserve the most valuable things?
The plusone social impact communication agency has created the “Research. Preserve. Share” algorithm as part of a large study on how to engage society in preserving cultural heritage in Ukraine. The algorithm is based on step-by-step instructions that will help Ukrainians explore their cultural heritage without special knowledge or training.
Explore, save, and share are three simple actions that anyone can take to get involved and find their way to preserving cultural heritage, starting with their own family.
At a time when the enemy is targeting cultural heritage, its protection is critical to the country’s national security. The study emphasizes that every Ukrainian is a carrier of culture, and the more we know about our culture, share this knowledge, and practice it, the stronger our identity becomes.
“During the war, we especially feel how fragile our cultural heritage is. Each of us must do our part to preserve it. And the more people join this movement, the more chances there are that the memory of our history will survive. And this is the key to a strong national identity and the resilience of society,” explains Heorhiy Arabuli, a strategist at plusone social impact agency.
The study also provides practical advice for those working on the topic of cultural heritage: how to encourage Ukrainians to get involved in its preservation, what to build communication campaigns on, and which audience to start with.
Details and the full text of the study are available here.
plusone social impact – is a Ukrainian communications agency that implements social impact projects. The company has been operating for 14 years and has implemented more than 80 projects on socially important topics. The agency’s portfolio includes awards from the international SABRE Awards and the Ukrainian Effie
