5 millions to change the country

Promprylad.Renovation, 2019 – 2022

Scope

Communication & Commercial strategy, Awareness and performance advertising campaigns, Creation of videos and advertising teasers, Communication consulting, Media relations

How to raise the money into an innovative project during 25 weeks, if less than 1% of Ukrainians have investment experience? We promoted an opportunity to become a part of a community that changes the country! 

Emotional+rational arguments, holistic communication, ads, landings, influencers, media, offline events – we gathered a community of 409 investors – more than $5 mln. raised

The current total amount of investments raised exceeds $15 million, with 1500+ investors and 500+ mentions in the media.