Communication support for corporate reform

In 2015, one of the most important and challenging reforms in Ukraine began – the corporate governance reform. Simply put, it aims to make the management of state-owned companies more modern and efficient. It is also a prerequisite for Ukraine’s accession to the EU and for receiving funding from the IMF.

In short, the adoption of bill 5593-D was very important for Ukraine.

However, the decision-making process was complicated by the fact that the essence of the reform and the bill itself were difficult for ordinary Ukrainians and members of parliament to understand.

To raise awareness and ensure the adoption of the bill, we launched several waves of communication. The focus was on simple and clear explanations of why the reform is important, specifically how it promotes financial support for Ukraine from partners, strengthens the fulfillment of defense tasks, and aids the process of Ukraine’s recovery.

We launched a special media project on the importance of corporate reform. We involved experts and organized interviews and column publications by key speakers. ALso arranged TV broadcasts and communicated about the bill on social media through key speakers and the Ministry of Economy.

And the campaign achieved its goal! Bill 5593-D has been adopted! It will help in the economic resilience of Ukraine, also demonstrating to partners the readiness for change and transparent management of state enterprises.