Covid-19 vaccination

Ministry of Health of Ukraine with the support of USAID’s TCA and UNICEF, 2021

COVID-19 pandemic caused numerous communication challenges. To bolster Ukraine’s vaccination campaign, we developed a comprehensive communication strategy aimed at dispelling myths, shifting public opinion, and motivating people to get vaccinated.

In order to enhance vaccine understanding and uptake, we created a range of materials including videos, animations, vlogs, infographics, and more. We actively collaborated with the Ministry of Health and the Public Health Center, providing daily communication and anti-crisis support.

Moreover, we carried out multiple targeted communication campaigns aimed at diverse audiences, including decision-makers, businesses, family physicians, educational institutions, and others. Additionally, we developed and implemented a digital communication strategy customized for the Ministry’s various digital channels.