Everything works thanks to us

Vocational education is something (stereotypes tell us) for losers… But in reality, people of technical professions are those who follow their passion and constantly develop their skills. Actually, everything works thanks to them!thanks to them!

Promo campaign about changes in the education system, and about professions, the importance of which becomes even more clear during a full-scale war. The eight young tech specialists gain success at work thanks to their dedication to the career.

The idea of the campaign is to make workers “visible”. To highlight them, give them a voice, and show what exciting and different personalities are hiding from our eyes as a result of their work.

The campaign allows the workers to tell about themselves and their path in the profession. Each of the 8 video stories fights against stereotypes and prejudices as part of the campaign. Each shows: it is possible to master any profession regardless of gender or age, and it is possible to achieve success even without higher education.

The main visual image of the campaign was the tag label. It usually points to the creators of the product. What is hidden on the inside and written in small letters has turned into bright markers of quality and love for the business.

The campaign’s landing page became an almanac of the stories of training and success of workers, a blog with textual materials debunking myths about VET, and a file directory with resumes of technical professions.