Find missing people

As of 2016, thousands of people have gone missing due to the war in Donbas. To communicate the hotline launch, we created an emotional campaign based on the story of a mother and a kid.

The campaign’s objectives were to invite calls to the ICRC hotline and to bring the problem of the missing people into a national limelight.

Within the campaign 4 National TV-channels and 21 regional TV-Channels placed our spot. Immediately after the campaign`s launch, there was a first successful story: a man have found his mother in Donetsk! An then the ICRC had over 2,000 calls and we saw that in searching for missing people, we actually found a way to unite the nation.