High school reform
This is one of the most important and biggest reforms in Ukrainian education. Thanks to it, every high school student will be able to choose what to study and where to study.
And if you don’t like it, you can choose again.
Or once again:)
You learn a little bit of everything :(
You choose a list of classes that interest you. Didn't like it? Choose others :)
The reform needed a brand that would create a friendly space for dialogue between the audience and the Ministry of Education and Science. Because big changes raise a lot of questions. Always.
We created light naming, a bright identity, and clear human communication. To make the dialog easier and more pleasant.
First, we replaced the long and complicated naming with a light and slightly informal one.
Profilna!
And the name and human communication were complemented by a bright, lively identity
The reform of specialized secondary education
The video became a key product of our cooperation and an emotional launch of the high school reform "PROFILNA"
Just watch to the veeeeery end:)
And this is us:
Maksym Savanevsky
Communication Expert
Margaryta Kleschaeva
Communication Expert
Kateryna Lyubytska
Project Manager
Olena Polotniana
Project Manager
Heorhii Arabuli
Strategist
Inna Kucher
Creative Copywriter
Veronika Oliinyk
Art Director
Stanislava Brylenko
Designer
