If not us, who?

UN Women Ukraine, 2022

Scope

Сommunication strategy, Video manifest, Special project in media, Social media and advertising campaign

Women fight, save lives on the front lines and in operating rooms, volunteer, and provide for the needs of military and civilian residents. Women manage organizations and businesses and make decisions at the national and local levels. They create stories worth hearing.

We created the project “If not us, then who?” dedicating the manifesto video to women who invest their strength and experience in the daily fight for victory and peace.

The series under the hashtag #як_не_ми_то_хто on the pages of social networks, Ukraїner and Babel media tells the personal stories of these incredible women.