The power of rocks

The beauty and an adventurous spirit of Tustan make it perfectly fit for a popular tourist spot. The only thing lacking was a reinvention of the brand of National Historical and Cultural Reserve itself. 

Starting with the brand and communication strategy, we highlighted a progressive state of the reserve and its museum. And continued the story of the fortress once standing here on the medieval rocks.

Idea

Visual essence was intended to reflect a synergy of a man with the local nature.

Since Tustan is the place to experience direct contact with the monument (rocks, museum, nature), their identity had to mirror this connection.Therefore, growth, strength and authenticity serve as the cornerstones for every aspect of the identity, from souvenirs to informational boards and more.