Ukraine crisis media center

In 2014, as the Russian aggression against Ukraine began, an important platform for communicating with the international audience, the Ukraine Crisis Media Center (UCMC), was launched by key Ukrainian experts in the field of international relations, communications, and public relations. And we became co-founders of UCMC.

The Сenter’s mission was to provide the global community with objective information about events in Ukraine and to counter Russian propaganda and hybrid warfare, which had become another weapon in this war.

Over the years, we have worked on the strategic communication of UCMC and have developed a number of communication strategies and creative products. In close cooperation, we have also launched several communication campaigns on important topics, such as the MH17 downing, promotion of a new symbol for the Day of Remembrance and Reconciliation – Poppies of Memory, visa-free regime with the EU, decentralization reform, countering disinformation, and others.

And in 2017 we created a video case for the ‘Ukraine Witness’ project, which received the first Bronze Lion at the Cannes Lions International Advertising Festival.